obviously i'm all for new product but this one strikes me as a bit wet and a bit batty. like so many other apparent word games, this is just another game of speed masquerading as a game of acuity.
relatively easy to win a couple of quid but joyless.
also, it is a pity that the 9lws are not cumulative to a name across different games. so yeah, i'll play it for free money but WS is still king.
having said that, the game called WORD

on those peculiar vertical menu terminals (the one with a mah-jongg feel) does have replayability outside of financial motives.
nobody ever wins on those things.